Growing the Perfect Website
Oct 20, 2019
By Carol Colvin
I’ve been dreaming of the perfect website since 2012, when I first attended SimplyHealed training with energy healing guru Carolyn Cooper. I wanted to become a certified SimplyHealed practitioner, and one of the requirements—along with completing a number of client sessions and collecting testimonials—was to create a business website.
As soon as I got home, I started booking sessions. I loved the work and felt so fulfilled by the feedback I received. It wasn’t long before I had all the testimonials I needed.
Then I got stuck.
I’ve been a perfectionist for as long as I can remember. I like doing things the “right” way—and preferably doing them right the first time. Back in junior high, I would put off book reports until the night before they were due, then rewrite the whole thing every time I made a mistake. I’ve never written a rough draft in my life. Even now, as I write this article (three days before it’s due!), I’m editing and rewriting every sentence as I go so that when I reach the end, it’s already exactly how I want it—with no edits.
So my dream of launching a website in early 2013 ran headlong into my procrastinating, perfectionist nature.
To start with, I didn’t know the first thing about creating a website. I knew I’d need help, and I really don’t like depending on other people. According to my therapist, I’m fiercely independent. (At first, I thought that was a compliment.) I also knew hiring help would be expensive. I’m super frugal—practically a family tradition—and parting with money has never been easy for me.
Then came more roadblocks: I didn’t know what to name my business. I didn’t know the first thing about branding. I needed a good headshot. Honestly, the moment I planted the "seed" of my perfect website, I started obsessing: Was the seed good enough? What should I feed it? Who could I trust to tend it? I even second-guessed whether I should have planted it at all.
Eventually, I hired a college student studying web design—mostly because she was very affordable. And, well... let’s just say I learned that you usually get what you pay for. The result was a puny, unattractive little website “plant” I couldn’t bring myself to love. I let the domain name expire and pulled the whole thing up by the roots.
But last fall, at the SimplyHealed refresher course, something changed. I got excited again about certification. The requirements were still the same, but I wasn’t. I felt more confident, more in tune with my strengths, and I had a clearer vision of my dream. I had learned about the law of vibration. I had become more willing to release money—trusting that unseen help would provide what I needed.
I was ready to plant a new website “seed,” and this time, I was willing to invest in someone with the skill and vision to help it grow. I vowed not to pull it up, no matter what.
So in November 2019, I replanted my dream—and, somewhat naively, expected to harvest a full-grown website by the end of the year.
That website is finally launching this month—almost a full year later.
And I’m okay with that.
Anna, my incredible web designer and branding expert, could have thrown together a basic site and had it live last December. She’s that good. But she knew the kind of "fruit" I was hoping for—something vibrant, powerful, and me—would take more time. She’s a pro-level website gardener. I, on the other hand, am the kid who expects to eat snap peas the day after planting them.
As we worked together, the launch date kept shifting—from January to July to the end of October. It was frustrating, yes, but we both agreed: we weren’t aiming for something rushed or half-baked. We wanted a ripe website, not a wimpy green one.
My first attempt failed because I didn’t have a clear vision, I didn’t hire someone qualified to help me, and I gave up too soon—convinced it would never be perfect. The website I’m launching now? It may not be perfect either, but it is ready. It’s been planted in the right place, nurtured with care, and tended by a real expert.
And here’s the best part: it’s ready to be harvested—right on time.
Oh, and as proof that I’m making progress on the procrastinating perfectionist thing? I turned in this article three days early.
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